FRACTAL
/fraktƏl/ noun
a never-ending pattern; infinitely complex patterns that are self-similar across different scales
Think of branching tree limbs or the the structure on the back of a leaf. A stem has many branches. Zoom into a branch and it looks similar to the stem, and it has multiple branches. Zoom into one of its branches and it looks similar to the stem.
In many ways, fractals are a great analogy to Huntsville culture. It’s a culture where small ideas eminate and express themselves within large groups, resulting in organizations doing all sorts of crazy things like send people to the moon or find new ways to map the human genome.
Around here, that’s just another day at the office.
And it’s one of the reasons Fractal Brewing Project is proud to be a product of Huntsville culture.
Bradley "Robo" Robison
Head Brewer & Master Craftsman/Co-Founder
Numerous award winning Brewmaster and Co-Owner/Founder. Years of experience and schooling led Robo and Larry to partnering up and opening Fractal. Robo is also a college professor/instructor for multiple brewing courses of all levels, and has consulted and mentored other breweries and their teams. He is a Marine Corps Veteran, father, husband, and is always active in our community.
P.S.
Don’t worry if you can’t or don’t drink alcoholic beverages. We honor your decision and promise to keep creative, non-alcoholic options on our menu at all times.
If you’ve gotten this far and need even more details, explore our FAQ page.
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Founded by a Huntsville native and brewed in a space steeped in craft beer tradition, Fractal Brewing Project is serving up drinks that are infinitely complex. Come discover your favorite.